Jennifer Sherman Founder Series · Volume I

Retention & Culture / 21

The Compensation Conversation Employers Keep Avoiding

A budget is not the same thing as a competitive offer.

Jennifer Sherman

Founder & CEO, BeIDT Health

2026-10-24 · 2 min read

An employer may have a salary band approved internally and still struggle to attract the professionals it needs. I believe we should examine the actual market, role demands, geography, and alternative opportunities before declaring a hiring strategy viable.

The deeper issue

An employer's approved budget is not the same as a competitive offer. Approval means the organization has decided what it is willing to pay. Competitiveness means qualified professionals have a reason to choose that offer over their realistic alternatives.

I would evaluate the full opportunity, not salary alone: geography, license, specialty, work setting, schedule, on-call requirements, caseload, supervision, benefits, flexibility, and career progression. Compare credible current sources and actual candidate feedback, while being transparent about what the data cannot prove. A national average may not explain a local market, and a posted range may not reflect what employers actually offer.

The important decision comes before launching a costly search. If the offer is materially below the relevant market, leaders can revise pay, change workload, adjust flexibility, reconsider requirements, or decide the position is not presently viable. What they should not do is expect a workforce partner to conceal the mismatch through persuasive language. Candidate declines are evidence. Record the reasons accurately and bring them back to the people authorized to change the offer. An honest compensation conversation can save months of futile activity.

What this means inside a behavioral health organization

Compensation conversations can be uncomfortable. Budgets are real constraints, and leaders may have limited room to adjust them. But launching a search with an offer that qualified professionals will decline wastes time for everyone, including the candidates.

Competitiveness depends on more than base pay. Role demands, caseload, schedule burden, travel, supervision, and the alternatives available to the professional all affect whether an offer is attractive. An offer that looks reasonable on paper may be uncompetitive once these factors are considered.

A practical move for employers

Compare verified compensation sources, role requirements, schedule burden, and candidate feedback. Escalate materially uncompetitive offers before launching an intensive search.

What I would watch

Track compensation-related declines separately from other objections. The value of measurement is not the report itself; it is the decision that follows and whether the underlying condition improves.

My position

A realistic hiring plan starts with a realistic offer.

If your organization is facing this challenge, begin with an honest diagnosis of the operating conditions and the people affected. BeIDT Health can discuss which workforce approach fits the evidence, rather than assuming every problem needs the same service.